There is no doubt at all that there is a connection between our emotional coping and the success of our business. Many of my patients and clients can attest that they have not even made the connection between the two. How does emotion relate to business? As business owners, we communicate with people. With some people, communication is smooth and works flawlessly, with others, communication does not go smoothly, sometimes there are emotional obstacles that are difficult for us to overcome, and what happens is that emotion overcomes logic and rationality. I can testify about myself as the owner of 2 of my own businesses in the field of natural medicine and also in the field of marketing management - many customers have become friends. Maybe because my desire to help and listen has always been there. Even if we do not form friendships with customers, there are probably meetings or conversations that may cause friction due to the mismatch of expectations of the parties. For example: a person is not satisfied with the service he received, is disappointed with a product he ordered, did not like our answer to his question... Most people will go and write a bad review about that business because they experienced disappointment, and this is the emotional side of most customers today. It is important to remember that we all deal with various mental setbacks, and when we experience disappointment from businesses from which we expect quality service or a product and receive something we did not expect, then we, on the customer's side, are disappointed.
